Planning Your Email Marketing

Planning Your Email Marketing

Your best chance of success with email marketing is to create a plan based on the products that you want to promote. It all starts with your product funnel, which leads to your content marketing plan, which leads to your email marketing calendar. All email marketing should be focused toward promoting your products and/or services and that requires planning.

The following steps will help you increase the results of your email marketing.

Craft a Working Product Funnel – You probably already have various products and services, but you may not have designed a product funnel yet that helps you understand how everything is interconnected and works together. Understanding this can help you keep your different lists and promotions in order.

Design Sales Pages for Each Product – Each page should tell your audience the benefits of purchasing the product. Remember sales pages focus is on the audience, not on you. Benefits over features, always – pretend you are the client and answer all the questions and concerns they might have right on the sales page.

Start Appropriate Email Lists for Each Product– Using your autoresponder, create the lists for each product or service that you will promote. At the minimum you will want a general email list for people who visit the front page of your blog and then two lists for each product you sell. Create one list for people who purchased the product and one list for people who just want more info about the product. Name them appropriately so that you know where to put the messages based from where the audience joins your list.

Develop a New Product Launch Calendar – Knowing when each product is being launched for new upcoming products and or services will help you identify which lists you can include the announcements and information on. Plus, it will remind you to create new sales pages, lists, blog posts and email marketing messages for each new product.

Create a Blog Post Publication Calendar – Based on the product launch calendar, write blog posts and set deadlines for them to be scheduled. Ensure that some blog posts promote the various sales pages, and other blog posts are designed for those who purchased already. For each message, consider who will see it and where they come from.

Create a Social Media Content Publication Calendar – Develop social media messages in a series based on your blog posts that will attract your readers to click through to your sales pages and purchase or sign up for your email lists.

Create an Email Publication Calendar – Based on how everything works together above, create a series of emails that you can edit appropriately for each separate list that you may want to promote the new product to. Load them into the right auto responders, ensuring they link to the right sales pages depending on the audience they are sent out to.

Craft Follow-Up Messages – Don’t forget to craft all your follow-up messages too for each product that you sell. Once sold, you will want to keep in contact with the customer who bought it so that you can market future products and services to them.

By creating a plan of action to follow, you can make sure every single time you launch a new product that you can cross-promote other products and services without bombarding your list too much with messages they don’t need, thus increasing your conversion rates exponentially. If all the content you create goes together like a puzzle to promote all your products and services in a seamless way, it’ll be that much easier each time to set up for each new product.

Wealthy Affiliate Review – Will It Work For Baby Boomers?

In this post, I am going to provide you with an informative, honest, and thorough review of what Wealthy Affiliate is and why it is suited for and will work for Baby Boomers. It doesn’t matter if you are a newbie, just starting out, or if your former career path has provided you with sales and marketing strategy experience in affiliate marketing; this is for you. Wealthy Affiliate allows room for growth of even the most experienced.

Before I begin my review, I want to share my experience and give you my 10 cent sales pitch as to why this will work for baby boomers and really for any business in any industry online.

Wealthy Affiliate – The Overview & Highlights

The Wealthy Affiliate site can be considered a training program or platform dedicated to affiliate marketers that is fantastically designed for the baby boomer and the newbie, established entrepreneur, college student, part-time worker, stay at home mom, brick and mortar business, or anyone who is thinking about starting a business. All the tools are in one package so you don’t have to sign up for several systems to get your project up and running.

If you are a struggling baby boomer who has struggled to build a business online, have been ripped off or feel that you don’t have the “full picture”, Wealthy Affiliate is going to clear things up and is the place for you. You are going to learn how you can literally take ANY idea/passion/niche and build a very successful business online. No experience necessary. No technical skills.

Wealthy Affiliate (WA) is an online community with over 100,000 members and a training center. Founded in 2005 by Kyle and Carson, Wealthy Affiliate has become one of the most reputable and highest-rated resources to teach you the ropes of digital marketing and online business.

Whenever someone asks me about WA I always start by saying it’s not some money making scheme, easy system to riches or pyramid scam. So what is Wealthy Affiliate? Wealthy Affiliate University is first of all an online business community and a marketing training center. If you think that you will start making money by simply joining WA – I would suggest you walk away, it’s not going to happen. This is probably the biggest difference between WA and all the other online programs – Wealthy Affiliate does not sell hype and false promises, it doesn’t promise to make you rich overnight and it doesn’t promise you a shortcut to overnight millions of dollars. However, this program promises to teach, train, educate and support you. If you are willing to start and run a successful business – then keep reading.

Wealthy Affiliate Training Formats – Training For The Speed Of The Student

Clear Plan of Action

  • All levels of training – Beginner and Advanced
  • Video training, Step-by-step Tutorials and Courses
  • 13 Full, Interactive Classrooms with tasks to complete
  • Live & Interactive Help from owners and expert members
  • 2 Free Easy-to-Build Websites (you will also learn what to do with these sites)
  • State of the Art Hosting
  • A strict spam free environment.
  • No up-sells, ever. (except Premium, of course)

$0 Membership. Yes, completely FREE! You do not need any money to join Wealthy Affiliate, the basic free membership gives you all you need to get started: including 2 free hosted websites, training and all the support you need.

Wealth Affiliate’s Community Of Ready Experts – Who Do You Want To Work With?

  • 800,000 PLUS of community members IN 195 COUNTRIES

There is no other community in the world that you can walk into as a complete stranger and create unbelievably powerful business relationships. Every single day there are 10,000 or more people networking within Wealthy Affiliate, creating businesses together, offering each other insights, and building their network.

The SiteRubix – Create, Grow, And Manage Your Websites


2 Free Easy-to-Build Websites (you will also learn what to do with these sites). You will become the creator of your very own fully and highly functional website in seconds, really in seconds. Sure some may be a tad bit slower than others, especially if you are still harboring the “I can’t do this” mindset. I know you will be thoroughly surprised, as I was, when I created my first imperfect website. The neat thing is that there is a community here that gave me feedback and help to improve that site to what it is today. You Are Not Alone! Lose the fear!

Affordable Managed WordPress Hosting

As your business grows, your website platform is going to need to grow with you and allow for higher traffic websites, and more websites. At Wealthy Affiliate you can run several multi-million dollar websites from ONE platform in SiteRubix. You will not outgrow the platform here and as a Premium member you can host up to 50 websites total.

Whether you are just getting started within the online space or looking to grow several businesses to new levels, our hosting platform (called “SiteRubix”) will remain robust and powerful every step of the way.

What you get with your 0$ starter membership:

  • Instant access to over 500 training modules
  • 2 free websites along with free hosting
  • Access to 3 classrooms
  • Live support from the owners for the first 7 days and support from many experts inside WA!
  • 30 keyword searches a month

Million dollar businesses are running on Wealthy Affiliate platforms. Being Great For Any Niche, Just Request The Proper Tools

What interests you? What are you passionate about? We all have a hobby or something that gets us excited and motivated when we think about it. There are MILLIONS of different ideas that you could potentially tap into online and we are going to help you come up with your very own “topic” within Wealthy Affiliate.

  • Phase 1 of the Boot Camp Course(BCC) – 10 Lessons, Getting Your Busines Rolling, teaches you how to build an authority website, how to choose the direction that you want to move in, how to build your website, getting your website SEO ready, understanding and learning the keyword research process, and how to create insightful reviews.
  • Phase 2 of the BCC 10 Lessons, Content, Keywords, and Conversions, teaches you how to make your content a great or wonderful reader experience, mastering conversions, how to properly use affiliate links, how to properly create quality content, how to avoid the biggest visual mistakes on your website, and how to maximize your profits by leveraging products that you are not promoting!
  • Phase 3 of the BCC – 10 Lessons, Give your Site Social Value, you learn how to incorporate social media to get more traffic to your site
  • Phase 4 of the BCC – 10 Lessons, Get Visual. Get Aesthetic. Get a Brand Through, you learn how to spruce up your site to make it a better experience for your visitors through imagery and videos.
  • Phase 5 of the BCC – 10 Lessons, Knowing Your Audiences & Catapulting Your Referrals, you gain a better understanding of your audiences in respect to converting them.
  • Phase 6 of the BCC – 10 Lessons, Bing, Yahoo, and the Power of PPC, you will learn how to gain market share in Bing and Yahoo.
  • Phase 7 of the BCC – 10 Lessons, How To Scale Successful PPC Campaigns, you will learn the process of scaling PPC campaigns that lead to profitable and long term success.

Wealthy Affiliate “I’m Not Ready For Retirement” Final Word, Try It. Make a Decision Now!

I don’t want to seem pushy or salesy; you be the judge by trying it!

What do you have to lose?

I’ll tell you, time! You don’t have time to waste if retirement is knocking at your door and you need a supplement to your income now. You know your situation and why you are not financially prepared for retirement and you don’t have the time nor the money to be wasting jumping from program to program. You know if you don’t do something now, you’ll regret every day that you didn’t make the decision to begin. Why wait? It’s free to start!

I’m recommending that you make a decision now based on what you’re feeling and follow your gut and intuition and try Wealthy Affiliate.

If you think Wealthy Affiliate would be a great fit for you based on what I’ve discussed and said, then why not try it out!

If you have questions or comments about Wealthy Affiliate, please leave them below!

“Always Progress!”

About Von

Hello, welcome, and thank you for such a safe landing on my “I’m Not Ready For Retirement” site. You are part of 10,000 people per day approaching retirement, born between 1946 and 1964. Up to now you’ve been struggling and experiencing some stress about your life and future as you approach retirement. You’re not alone, so join me as I lead, offer, and share some important information to help you prepare and in come cases supplement your income while making your transition seamless.


I’m a former US Marine, Army Airborne Logistics Officer, and currently an Operations Supervisor. I have a BS in Health and Physical Education and obtained my MBA with concentrations in Operations and Project Management in April 2012. My past accomplishments cannot compete with what I have done from April 2012 to the present date.

Two weeks prior to graduation, April 2, 2012, I had a life changing episode that has changed my life forever; I had an acute asthma attack while sitting at my desk at work in Charlotte, NC at 10:36 am. Because I’ve never been really sick nor did I have asthma, I didn’t know what was going on and had no idea about what was going to transpire. In less than two hours I couldn’t exhale, had to be resuscitated twice in the Wachovia CIC Center parking lot prior to be driven approximately 2.5 miles to Carolina Medical Center where I would lay in a coma like stage throughout the rest of the day until the next morning.

I was unaware of all the things that were taking place such as contacting the Red Cross to reach my son who had just returned from Iraq, contacting my closest friends, church members, co-workers, and family because my wife was told there was nothing else to be done except wait.

Something happened through the night that I’ll never forget. I saw the brightest light which is still indescribable and heard a voice and the words “I’m not ready for you yet you have a purpose to fulfill” and I woke up. I woke up to see tubes down my throat, one of my best friends who was there all night with my wife and a college fraternity brother who drove from Philadelphia, when he got the call, to Charlotte to be at my bedside crying and praying.

I was in the hospital for 9 more days and at home for 9 months. It was during this time that I spent reading and searching for my purpose and passion because what I had done for over 25 years of my life, I was told I would not be able to do again; so I was told. I say, “Always Progress!””

I now go to the gym regularly. I’m working with some difficulty but, I’m up on my feet and thankful. Now I’m facing retirement and this situation has been costly and put me in a financial situation, like many others, that I didn’t see coming.


As a leader, I feel that it is important to be transparent so others will first of all know that I’m authentic, honest, and just as human as the next person. There is nothing special about me. I have a passion and a purpose for leadership. That’s who I am and I’m here to lead, develop, encourage, coach, and walk with you through your situation to success.

You see noone ever knows when they will go through something that will change their lives physically and financially. When you are near retirement or planning, you can’t give up! You have to “Always Progress!” towards your goals.

As a Strategic Business Consultant, I want to help you. Sure you’re experiencing some difficulties, some stress, and some uncertainty. I promise you, if you will begin with a goal and a plan, you can reach your goal. My purpose is to be your guide and to learn with you. I don’t know everything but, I have resources that can be reached out to for help.

I want to be recognized for what I do to help someone get back on there feet so that they can live life as they had planned.


The goal of my website is to help you develop an “Always Progress!” mindset through participation, communication, and of course you have to take action. You have to participate. This is not a place where you will be made to feel or look inferior; it’s not allowed and I won’t tolerate it!

You have to communicate. We have a close community of people ready to help. When you don’t communicate it is assumed that you know. Remember, this is your life and now you are responsible to get where you want to go. We are here to help you succeed.

Lastly, you have to take action. When you don’t take action then I and the community will never know what you don’t understand. My goal is to help you achieve and that can’t happen without action. I cannot do this for you, only with you.

Whenever you need a hand or have any questions, feel free to leave them below and I will be more than happy to help you out.

All the best,

Vonnie “Von” Wright MBA 

“Always Progress!”…

We Have To Find A Way To Increase This Business

We Have To Find A Way To Increase This Business

My new mentor wrote, “We have to find a way to increase this business. You know or maybe you haven’t thought about this, and that is your business is either growing or shrinking. So the only option is to expand. ”

Entrepreneurs frown and shy away from strategic marketing because they don’t understand how to build a list of potential clients who are interested in spending money on their products/services.

If we asked any business owner regardless of a new startup from scratch business, an existing brick and mortar company, or an online internet business their motives and thoughts are the same. They all want their businesses to grow, but they don’t know what steps to take. I recommend Email Marketing!

Email Marketing

Your best chance of success with email marketing is to create a plan based on the products that you want to promote. It all starts with your product funnel, which leads to your content marketing plan, which leads to your email marketing calendar. All email marketing should be focused toward building your list by promoting your products and/or services and that requires planning. The following steps will help you increase the results of your email marketing.

Grow or Die!

Focus on what I am getting ready to say to you, “You have too many ideas and you are confusing yourself.” For instance, we are considering expanding our services and we haven’t earned a profit from the “Hub” that houses five other businesses “Under One Roof.” We can’t decide whether we should increase our mailings, visibility and secure ad space. We have too many directions. In this case, what should we do?


First, I don’t believe in doing anything without a plan. I am a person who has a lot of things going on in my mind and prefers seeing it on paper or on the screen. Mind Mapping allows you to brainstorm and put put your ideas in front of you so you can visually see what does and doesn’t make sense. I personally recommend Free Mind because it’s free and you have an opportunity to learn at your pace.  The one thing that new entrepreneurs seem too have in common is that they can’t seem to identify and hit the target! Missed targetGetting organized by organizing your thoughts will get you closer to your target.

If you are a Baby Boomer you are really confused! You need a system to follow mainly because you are structured and in most cases very well organized; you just need some type of guide to follow.   Sr Confused by computer

Always Progress!