We Have To Find A Way To Increase This Business

We Have To Find A Way To Increase This Business



My new mentor wrote, “We have to find a way to increase this business. You know or maybe you haven’t thought about this, and that is your business is either growing or shrinking. So the only option is to expand. ”

Entrepreneurs frown and shy away from strategic marketing because they don’t understand how to build a list of potential clients who are interested in spending money on their products/services.

If we asked any business owner regardless of a new startup from scratch business, an existing brick and mortar company, or an online internet business their motives and thoughts are the same. They all want their businesses to grow, but they don’t know what steps to take. I recommend Email Marketing!

Email Marketing

Your best chance of success with email marketing is to create a plan based on the products that you want to promote. It all starts with your product funnel, which leads to your content marketing plan, which leads to your email marketing calendar. All email marketing should be focused toward building your list by promoting your products and/or services and that requires planning. The following steps will help you increase the results of your email marketing.

Grow or Die!

Focus on what I am getting ready to say to you, “You have too many ideas and you are confusing yourself.” For instance, we are considering expanding our services and we haven’t earned a profit from the “Hub” that houses five other businesses “Under One Roof.” We can’t decide whether we should increase our mailings, visibility and secure ad space. We have too many directions. In this case, what should we do?

Planning

First, I don’t believe in doing anything without a plan. I am a person who has a lot of things going on in my mind and prefers seeing it on paper or on the screen. Mind Mapping allows you to brainstorm and put put your ideas in front of you so you can visually see what does and doesn’t make sense. I personally recommend Free Mind because it’s free and you have an opportunity to learn at your pace.  The one thing that new entrepreneurs seem too have in common is that they can’t seem to identify and hit the target! Missed targetGetting organized by organizing your thoughts will get you closer to your target.

If you are a Baby Boomer you are really confused! You need a system to follow mainly because you are structured and in most cases very well organized; you just need some type of guide to follow.   Sr Confused by computer

Always Progress!

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10 thoughts on “We Have To Find A Way To Increase This Business”

  1. Hi Vonnie, I have just started my very first website 6 weeks ago and wondering how to monetize it.

    I like your idea of “build a list” in email marketing. Haven’t thought about that. So I will explore this idea further. Thanks for the trigger!

    You also have some interesting topics which I will check out. Good one!

    Song

    1. Song, thank you. First, congratulations on joining WA and beginning the journey. I’m a firm believer in exploring tools that enhance my business not cause me to jump from software to software. That’s the cause of frustration and waste of time and money that so many new entrepreneurs experience. The one thing that is critical to any business is clients. Having a website is great but what good is it if there are no clients to purchase what you’re selling. In my planning, 80% of my efforts is about building and growing my list and 20% of my time is in producing the information for my website, Pareto Principle. Remember your niche and ask yourself the following questions:

      1. What’s my product/service?

      2.  What’s my niche and why did I choose the niche? What’s my purpose?

      3.  Why would anyone want to do business with me?

      4.  What do I have that enriches life?

      5.  How will my service or product improve health?

      6.  What pains can I help eliminate?

      7.  What are the benefits not features of using my service/product and what makes my business unique?

      After answering those questions, you can begin to use,as I do, email to build relationships and gain trust. You are consequently building an email list of like minded people who are joining you because they are interested in the information you are providing; thus making you an authority or expert in your niche. It’s all in how you plan your marketing strategy.

      Again, thanks for taking the time to provide your comments!

      “Always Progress!”

      1. Hi Von,

        Thanks for the encouragement. And the 7 questions. I believe they’ll help me think through on my website to see how to make improvement.

        Song

  2. Hi Vonnie,
    Very clear and straight to the point article. I too like the processing plan for all of my articles and marketing. Would you suggest that social media marketing is another good way to get growth for your business and how would it compare with an email list?
    Thanks
    John

    1. First, I would like to thank you for taking the time to provide your comments.  To answer your question, I would categorize social media as a channel of distribution which would make it an important part of the marketing mix. I did some research on marketing channels of distribution in 2011-2012 during Grad School and my findings were that Social Media sites provide huge growth with tons of buzz and because of all of the subcategories for example:

      Social Networking – Facebook, Linkedin

      Social Knowledge – Wikepedia, Yahoo Answers

      Social Sharing – You Tube, Twitter, Yelp

      Social Bookmarking – Delicious, StumbleUpon

      Social News – Digg,Reddit, Yahoo Buzz

      I would not compare but include in my marketing strategy, Social Media as part of my marketing mix along with Email Marketing to both contribute to building my contact/prospect list for scaling my business.

      Again, thank you for your comments!

      “Always Progress!”

  3. I have been consistently growing an online business for nearly the past 6 months and one of the things I did not do right away was start building an email list!

    I believe it was around month 4 when I added a form on my site to start capturing emails. While I have not gotten any subscribers yet, I can definitely see why so many others are recommending this.

    Having an audience following you through email ensures that whenever you make a new post, they will always be notified and it also helps to build trust with loyal readers!

    My question is, do you have any tips I should follow which could start getting visitors to subscribe to my form? If so, I would be interested in hearing your suggestions.

    1. Arie thank you for your comments. I’m glad to see that you saw the light! It makes sense to develop trust and build those relationships as you are building your website and business. You hit it when saying having an audience follow you…Well my niche is Leadership; the art of influencing others to achieve the seemingly impossible.

      There is a model that I use for every business that I am creating. The first thing that I ask myself is, What’s in it for me? What am I trying to achieve? What are my goals? What’s my primary product?  

      I’ll be writing a review on my model in my next page or post. I would appreciate you reading that review and providing your comments. I will try to be as detailed as possible to explain my recommendations.

      Again thanks for your comments!

      “Always Progress!”

  4. Hey Von, good points. It is important to do things with a plan. Something I always fail to do, I always kind of just wing it every time. I do need to start making a schedule for myself so that I can import more strategy into my blogging, instead of just looking for keywords and just writing content without a direction. Thank you for the insightful post.

    1. Jacob, we live in the world of instant gratification and it has stealthly taken over our lifestyles and seems like the norm.  How can you operate a huge project like building a future career through online marketing, without brainstorming, setting objectives and goals, and placing a “mark in the sand” as a beginning and discussing the end results desired? I prefer starting with the end in mind and working backwards. 

      Your plan is not static, it has to change! The roads you travel using your GPS doesn’t always know about construction area ahead so what happens when you roll up on it? You make a decision, go around, and get back on course. 

      Without a plan you are the obstacle and you just can’t seem to get out of your own way!

      Thanks for the comments and as always,

      “Always Progress!”

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