Planning Your Email Marketing

Planning Your Email Marketing

Your best chance of success with email marketing is to create a plan based on the products that you want to promote. It all starts with your product funnel, which leads to your content marketing plan, which leads to your email marketing calendar. All email marketing should be focused toward promoting your products and/or services and that requires planning.

The following steps will help you increase the results of your email marketing.

Craft a Working Product Funnel – You probably already have various products and services, but you may not have designed a product funnel yet that helps you understand how everything is interconnected and works together. Understanding this can help you keep your different lists and promotions in order.

Design Sales Pages for Each Product – Each page should tell your audience the benefits of purchasing the product. Remember sales pages focus is on the audience, not on you. Benefits over features, always – pretend you are the client and answer all the questions and concerns they might have right on the sales page.

Start Appropriate Email Lists for Each Product– Using your autoresponder, create the lists for each product or service that you will promote. At the minimum you will want a general email list for people who visit the front page of your blog and then two lists for each product you sell. Create one list for people who purchased the product and one list for people who just want more info about the product. Name them appropriately so that you know where to put the messages based from where the audience joins your list.

Develop a New Product Launch Calendar – Knowing when each product is being launched for new upcoming products and or services will help you identify which lists you can include the announcements and information on. Plus, it will remind you to create new sales pages, lists, blog posts and email marketing messages for each new product.

Create a Blog Post Publication Calendar – Based on the product launch calendar, write blog posts and set deadlines for them to be scheduled. Ensure that some blog posts promote the various sales pages, and other blog posts are designed for those who purchased already. For each message, consider who will see it and where they come from.

Create a Social Media Content Publication Calendar – Develop social media messages in a series based on your blog posts that will attract your readers to click through to your sales pages and purchase or sign up for your email lists.

Create an Email Publication Calendar – Based on how everything works together above, create a series of emails that you can edit appropriately for each separate list that you may want to promote the new product to. Load them into the right auto responders, ensuring they link to the right sales pages depending on the audience they are sent out to.

Craft Follow-Up Messages – Don’t forget to craft all your follow-up messages too for each product that you sell. Once sold, you will want to keep in contact with the customer who bought it so that you can market future products and services to them.

By creating a plan of action to follow, you can make sure every single time you launch a new product that you can cross-promote other products and services without bombarding your list too much with messages they don’t need, thus increasing your conversion rates exponentially. If all the content you create goes together like a puzzle to promote all your products and services in a seamless way, it’ll be that much easier each time to set up for each new product.

About Von

Hello, welcome, and thank you for such a safe landing on my “I’m Not Ready For Retirement” site. You are part of 10,000 people per day approaching retirement, born between 1946 and 1964. Up to now you’ve been struggling and experiencing some stress about your life and future as you approach retirement. You’re not alone, so join me as I lead, offer, and share some important information to help you prepare and in come cases supplement your income while making your transition seamless.


I’m a former US Marine, Army Airborne Logistics Officer, and currently an Operations Supervisor. I have a BS in Health and Physical Education and obtained my MBA with concentrations in Operations and Project Management in April 2012. My past accomplishments cannot compete with what I have done from April 2012 to the present date.

Two weeks prior to graduation, April 2, 2012, I had a life changing episode that has changed my life forever; I had an acute asthma attack while sitting at my desk at work in Charlotte, NC at 10:36 am. Because I’ve never been really sick nor did I have asthma, I didn’t know what was going on and had no idea about what was going to transpire. In less than two hours I couldn’t exhale, had to be resuscitated twice in the Wachovia CIC Center parking lot prior to be driven approximately 2.5 miles to Carolina Medical Center where I would lay in a coma like stage throughout the rest of the day until the next morning.

I was unaware of all the things that were taking place such as contacting the Red Cross to reach my son who had just returned from Iraq, contacting my closest friends, church members, co-workers, and family because my wife was told there was nothing else to be done except wait.

Something happened through the night that I’ll never forget. I saw the brightest light which is still indescribable and heard a voice and the words “I’m not ready for you yet you have a purpose to fulfill” and I woke up. I woke up to see tubes down my throat, one of my best friends who was there all night with my wife and a college fraternity brother who drove from Philadelphia, when he got the call, to Charlotte to be at my bedside crying and praying.

I was in the hospital for 9 more days and at home for 9 months. It was during this time that I spent reading and searching for my purpose and passion because what I had done for over 25 years of my life, I was told I would not be able to do again; so I was told. I say, “Always Progress!””

I now go to the gym regularly. I’m working with some difficulty but, I’m up on my feet and thankful. Now I’m facing retirement and this situation has been costly and put me in a financial situation, like many others, that I didn’t see coming.


As a leader, I feel that it is important to be transparent so others will first of all know that I’m authentic, honest, and just as human as the next person. There is nothing special about me. I have a passion and a purpose for leadership. That’s who I am and I’m here to lead, develop, encourage, coach, and walk with you through your situation to success.

You see noone ever knows when they will go through something that will change their lives physically and financially. When you are near retirement or planning, you can’t give up! You have to “Always Progress!” towards your goals.

As a Strategic Business Consultant, I want to help you. Sure you’re experiencing some difficulties, some stress, and some uncertainty. I promise you, if you will begin with a goal and a plan, you can reach your goal. My purpose is to be your guide and to learn with you. I don’t know everything but, I have resources that can be reached out to for help.

I want to be recognized for what I do to help someone get back on there feet so that they can live life as they had planned.


The goal of my website is to help you develop an “Always Progress!” mindset through participation, communication, and of course you have to take action. You have to participate. This is not a place where you will be made to feel or look inferior; it’s not allowed and I won’t tolerate it!

You have to communicate. We have a close community of people ready to help. When you don’t communicate it is assumed that you know. Remember, this is your life and now you are responsible to get where you want to go. We are here to help you succeed.

Lastly, you have to take action. When you don’t take action then I and the community will never know what you don’t understand. My goal is to help you achieve and that can’t happen without action. I cannot do this for you, only with you.

Whenever you need a hand or have any questions, feel free to leave them below and I will be more than happy to help you out.

All the best,

Vonnie “Von” Wright MBA 

“Always Progress!”…

We Have To Find A Way To Increase This Business

We Have To Find A Way To Increase This Business

My new mentor wrote, “We have to find a way to increase this business. You know or maybe you haven’t thought about this, and that is your business is either growing or shrinking. So the only option is to expand. ”

Entrepreneurs frown and shy away from strategic marketing because they don’t understand how to build a list of potential clients who are interested in spending money on their products/services.

If we asked any business owner regardless of a new startup from scratch business, an existing brick and mortar company, or an online internet business their motives and thoughts are the same. They all want their businesses to grow, but they don’t know what steps to take. I recommend Email Marketing!

Email Marketing

Your best chance of success with email marketing is to create a plan based on the products that you want to promote. It all starts with your product funnel, which leads to your content marketing plan, which leads to your email marketing calendar. All email marketing should be focused toward building your list by promoting your products and/or services and that requires planning. The following steps will help you increase the results of your email marketing.

Grow or Die!

Focus on what I am getting ready to say to you, “You have too many ideas and you are confusing yourself.” For instance, we are considering expanding our services and we haven’t earned a profit from the “Hub” that houses five other businesses “Under One Roof.” We can’t decide whether we should increase our mailings, visibility and secure ad space. We have too many directions. In this case, what should we do?


First, I don’t believe in doing anything without a plan. I am a person who has a lot of things going on in my mind and prefers seeing it on paper or on the screen. Mind Mapping allows you to brainstorm and put put your ideas in front of you so you can visually see what does and doesn’t make sense. I personally recommend Free Mind because it’s free and you have an opportunity to learn at your pace.  The one thing that new entrepreneurs seem too have in common is that they can’t seem to identify and hit the target! Missed targetGetting organized by organizing your thoughts will get you closer to your target.

If you are a Baby Boomer you are really confused! You need a system to follow mainly because you are structured and in most cases very well organized; you just need some type of guide to follow.   Sr Confused by computer

Always Progress!

Does Affiliate Marketing Work?

Does Affiliate Marketing Work?

One of the most common misunderstood online  programs is Affiliate Marketing. Because of the numerous attempts and failures there is a general consensus that affiliate marketing does not work. Does affiliate marketing really work? Are people with home-based businesses really making money at home with affiliate marketing?

Marketing Niche Affiliate Marketing Opportunity

When starting an online business it is essential to begin identifyingBusinessman drawing marketing concepts the niche market or products that allow for a higher chance of success. This is where the term “marketing niche” comes into play with a host of attractive affiliate marketing programs for consideration. Continue reading “Does Affiliate Marketing Work?”

Who’s the blame? Who’s Personally Responsible?

Who’s Fault Was It?

So you’ve reached the age and time in your life where your retirement is looking really good to you but, you’re not ready for several reasons. Who’s the blame and who’s personally responsible for the failure that you’re feeling? You may have had this silent conversation in your head Continue reading “Who’s the blame? Who’s Personally Responsible?”